Double-sized bed pad, Imabari towel, 100% cotton Soft water from Imabari makes towels soft A warm climate and abundant water sources. This natural blessing, This has nurtured Imabari as one of Japan's leading towel-producing regions. In particular, the abundant underground water of the Sosha River is soft and well suited to towel making. This water is gentle on the thread and fabric, allowing us to fully express delicate and vivid colors and bring out the inherent softness of cotton.